My beef with the RL label in general is they basically ripped off historic BB and brought much of Trad Americana into the mainstream…
When that happened BB classic style became blase and lost its appeal…we now see the end result…
I don’t have a beef with anybody.
Brooks Brothers was never a sacred company. It existed to make a profit by selling what there was a demand for. Sure, it would innovate some products, but if those products didn’t sell, they would fade away.
In addition, from the 1930s through the 1960s, BB was just one of many, many purveyors of what we retrospectively call “Trad” clothing. In those days, a fella wanting a 3-roll-2 or an OCBD with a really good collar roll could go downtown—wherever downtown was—and be within a block of a menswear store selling BB-like apparel. “Trad” was “mainstream” long before Polo was born. BB was iconic, but it was still just a clothing maker and merchant.
Then Ralph Lauren comes along and founds Polo. Maybe he did “rip off” BB. Big deal. An OCBD isn’t highly-enriched uranium. It’s a shirt. Polo wouldn’t be the massive success it’s been the past several decades if it weren’t pleasing the free market.
BB lost its mojo not because of Polo but because of (a) widespread “business casual” attire and (b) a widespread tendency for grownups—in their leisure time—to dress more and more like adolescents (the 45 year-old men who wear blue jeans, an untucked shirt, and sneakers dress like I did when I was in the 6th grade in 1967). Polo continues to do well because it offers just enough quality, styling, colors and patterns to keep enough of the market enticed.
It’s just business. The clothing business. Companies rise, companies fall. Everything’s impermanent.