Find a service/product nobody else offers and people don't realise they need.
DVM at my ranch was grumbling how time consuming it was to clean the sheaths on stallions and geldings. He said if somebody invested in a bottle of Ivory soft soap, a S/S bucket and roll of cotton they could easily charge $50.
I 'grabbed' the opportunity, he spread the word and I was in business with money coming in.
Then the horseygirls saw my feedstore fiers and the competition got hard and high. They offered SCENTED baby oil and undercut me by $10. One girl wore lowcut tank tops as advertising.
Within a week I was out of business.
Then one girl got kicked in the leg and spent summer in a cast. The tank top gal arrived at a darkened barn to find the 70 something owner waiting for HIS sheath to be cleaned and oiled. She quit. The sons put dad in a rest home.
By then I was in a job that paid into Social Security and promised unlimited growth. I stuck around long enough to realise it wouldn't last, invested in the licenses to take on a west coast distribution of romanian wines.
I made my minimum quota selling to that community and tried getting into Trader Joes.
That failed, I made a small profit selling Vlad Drucul red wine from Transylvania to Goths and at Halloween and shut down.
DVM at my ranch was grumbling how time consuming it was to clean the sheaths on stallions and geldings. He said if somebody invested in a bottle of Ivory soft soap, a S/S bucket and roll of cotton they could easily charge $50.
I 'grabbed' the opportunity, he spread the word and I was in business with money coming in.
Then the horseygirls saw my feedstore fiers and the competition got hard and high. They offered SCENTED baby oil and undercut me by $10. One girl wore lowcut tank tops as advertising.
Within a week I was out of business.
Then one girl got kicked in the leg and spent summer in a cast. The tank top gal arrived at a darkened barn to find the 70 something owner waiting for HIS sheath to be cleaned and oiled. She quit. The sons put dad in a rest home.
By then I was in a job that paid into Social Security and promised unlimited growth. I stuck around long enough to realise it wouldn't last, invested in the licenses to take on a west coast distribution of romanian wines.
I made my minimum quota selling to that community and tried getting into Trader Joes.
That failed, I made a small profit selling Vlad Drucul red wine from Transylvania to Goths and at Halloween and shut down.
