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+1 for Brooks, I am trying to get away from cotton socks and go with wool for dress socks. I am also heading towards OTC exclusively because I hate having socks falling down and needing to be hiked up over and over. The only caution I would add is that if you go the wool route your best bet is to hand wash with woolite in a sink, rinse and hang them to dry after you gently wring them out.

the Brooks socks are very comfortable, the good ones come in exact socks sizes as well (which is not your shoe size FYI).

I am convinced that there is a huge opening in the market for a high-end sock company, I cant understand why somebody doesn't stake their claim and dominate this niche.
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