Shoe Cleaner/Conditioner and Shoe Cream Recommendations

I was hoping to avoid a new thread, but the more I read the more confused I became.

I have new AE 5th Avenues in mahogany. Besides shoe trees and brushes, what shoe care products should I buy? I'll likely buy some black shoes soon.

I think I need the following:

1) Shoe cleaner/conditioner. Lexol? Venetian Shoe Cream? Other?
2) Neutral shoe cream: brand?
3) Colored shoe cream (for scuffs, etc.): likely Saffir Mahogany shoe cream.

Michael