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It's been my experience that shell looks best and exudes less of the white stuff if you vigorously brush them with a quality horsehair shoe brush before and after each wearing. Doesn't have to take 10 or even 5 mins, just a good hard brushing before you put them on and after you take them off at the end of the day. Rubbing with a flannel cloth (or in my case, a microfiber mitt) adds that last bit of mirror shine, but you can definitely get away with just the brush. Brush your shells regularly and you'll stop seeing the white stuff.