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I find it amusing that SR has turned to RTW and MTM, but not into proper advertising, saying "We are here, come to us, this why we are better".

RTW and MTM are what they are only because of sdvertising. Start with square 1 before going to square 2. Square 1 is what you already have- bespoke. Square 2 is advertising. Square 3 is a whole new product and 4 is advertising it.

 

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6 inch mini-skirts, to work.

I think that is a bit long for a mini-skirt.

The late sixties and early seventies had real mini-skirts.

 

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The problem with SR is a generation of would have been customers (hippies) hasn't pasted along to their children what better clothes are. SR needs to tell these youngsters what they are missing. Use these make believe luxery clothes companies (brandname manufactures) own methods - advertising (fight fire with fire).

I really think there are many younger people who would buy if they knew that tailors are highly skilled craftsman instead of the unskilled make believe tailors at factories. Highly skilled means quality, and unlike the hippies many younger guys want qualitiy. SR putting in rtw and m2m are shooting themseleves in the foot instead of educating the younger generation. We don't live like 100 years ago; Coke once said "If we don't advertis people will forget us".

 

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One or several people here in the long past said to go to cutters who have been cutting for at least 17 years. A cutter doing it that long who has an interest will know considerablely more than a newbie. Even 50 years of cutting won't mean he knows everything. Jackets are also perfected into the third coat, after that m2m may look nice but, by the best tailors, m2m will never feel as good as bespoke unless you just happens to be that one person out of millions that fit the model m2m bought.

If I lived in England and I wanted to buy tailored garments I would give Des Merrion a try. A "Jeff" tailor. Or, you could say, a one man band. One who does it all from beginning to end. Not all "Jeff" tailors are good but, some are exceptional good. Not all "Jeff" tailors care but, some pay attention to everything. Plus, some "Jeff" tailors are not paying high high rent which maybe reflected in the price. Anyway, Des Merrions website shows some magnificent looking garments.

 

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The biggest misstep by SR tailors has been that they have not acquired the buildings they occupy at some point in time. They have had plenty of time.

Adds to your time managing a business as well as a building, but with your purchase price fixed (at some past date) and the ability to get ever increasing office rents for upper floors.

Would take away much of the pressure they now face.

Poole has been around for about 200 years and they still don't own their own building. If they start buying now the lease or rent won't go up much if at all, except for taxes. If they don't it will always go up. Once it is paid off, then it is just taxes and maintence. It seems foolish to be paying leases and rents for 200 hundred years.

The other option is to create a new Savile Row in another part of town where the leases or buying would be much cheaper. If these tailors pooled their resources together then they could build something like a mall where they could limit the businesses to only craftsmanship keeping out factory mass-produced products.

 

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Ironically, Pooles used to own some valuable West End property (including building on Savile Row)... all sold in order to pay inheritance taxes. A decision much regretted by later generations of the family.

Andrey

The inheritance taxes taken to far. Or, socialism giving itself a black eye, while morons are decieved.

Audi S5 TC, you should take a tailoring class.

 

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Bespoke is an English term for custom tailoring. Savile Row is merely a district in London of some of the finest tailors on earth who do tailoring a few certain ways. Other tailors from different parts of England and the rest of the world tailored different, many different ways, and some were just as good. If you read stuff from about 140 years ago by West End tailors they are complaining about how much of their skills have fallen (over all) and how great the French and German tailors were. In fact, the old West End tailors were complaining about the use of sewing machines, by some of the younger tailors, and their clothes amounting to being no better than rtw factory clothes.

It is interesting to see how some time honored methods are departing for newer ideas, or speed. Some old tailors (probably all dead now) complained of sewing machine seams and would say that at least certain seams or certain parts of them be hand sewn.