Since I didn't want to hack another thred, I would like to comment on websites that deal with fashion, apparel and satorial issues. Chuck remarked: "Oh... 90% of Italian firms use very slick Flash intros and pretty graphics with very little info" . Sadly that can be said about most fashion websites. Lots of bells and whisles with no content... Why are they doing it? God only knows...
As a marketing professional, I am fascinated with the way clothes are promoted. Nothing to answer what really interest us: build quality, closeups of materials and details, even in what sizes the garments are offered. Nada. Clothes manufacturers probably assume that we, customers, are plain idiots. I would like to mention Carlo Franco's plain website as an exception to this rule. One can clearly see his ties in detail. It helps to appreciate and select. On the other hand, I ran into sites that leave us with the overwhelming question "what the hell is that?" here are a couple of examples:
Probably the most expensive jeans from Japan.
A leading Italian leather manufacturer:
Is anyone familair with this leather company from NY?
There are also many comapnies with anachronistic websites that remain unchanged for 5 years! As a customer, I assume that the company is either out of business or almost there. An example is Oxxford which keep a website that is unsuitable for such a prestigious company. Their news section tells us about the inauguration of Bush 1... From this forum I learn that they are in business, but otherwise, I would assume that they are long gone...