Paul, would you elaborate on this? If I come into your shop in November looking for next Summer's suit, I can comfortably wear a heavier wool then (in November) than what will be comfortable next Summer. How do you judge what a customer will find comfortable two seasons off?I want my customers to buy the heaviest weight they can comfortably wear. For some it is a light weight and for others a heavier weight. The weight is only part of what I call the "comfort formula". The nature of the weave and the finish of the cloth are as important as the weight.
Paul Winston
Winston Tailors
www.chipp2.com
