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I want my customers to buy the heaviest weight they can comfortably wear. For some it is a light weight and for others a heavier weight. The weight is only part of what I call the "comfort formula". The nature of the weave and the finish of the cloth are as important as the weight.
Paul Winston
Winston Tailors
Paul, would you elaborate on this? If I come into your shop in November looking for next Summer's suit, I can comfortably wear a heavier wool then (in November) than what will be comfortable next Summer. How do you judge what a customer will find comfortable two seasons off?
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