It has not been lost on workers at Allen Edmonds, or those at about a half-dozen shoe companies that still produce in the United States, that the craft of shoemaking is experiencing something of a renaissance. Over the last few years, as heritage brands have been rediscovered by a new generation of customers, especially young men, labels once seen as relics of American work wear now have an unexpected cool factor, stocked by stylish boutiques and obsessed about on fashion blogs.
It has not been lost on workers at Allen Edmonds, or those at about a half-dozen shoe companies that still produce in the United States, that the craft of shoemaking is experiencing something of a renaissance. Over the last few years, as heritage brands have been rediscovered by a new generation of customers, especially young men, labels once seen as relics of American work wear now have an unexpected cool factor, stocked by stylish boutiques and obsessed about on fashion blogs.
I'm happy to see this renaissance if it results in more sales for Allen Edmonds, Alden, Red Wing, and other quality American manufacturers. But I don't like all this talk about "heritage" brands. Shoes are either good quality or poor quality- there's no need for anyone to consciously seek "authenticity" in consumer goods. When our fathers and grandfathers wore LLBean or whatever 50 years ago and went on fishing trips, they didn't think of themselves as being authentic. When bloggers talk about purposely seeking "authenticity", especially by buying stuff, it comes across as self absorbed and fake. If you need to think about living an authentic life you probably are not.