Its just me and I don't ask anyone else to follow my example, but I will never buy anything fropm Lands' End, the company that murdered the venerable firm of Willis and Geiger.
I bought most of my outdoor wear from Willis & Geiger for twenty-five years, right up until Lands' End got out the garotte. I, too, am at a loss to explain Land's End's actions and so is Lands' End.It's funny you should mention Willis & Geiger. I have a good friend who is an attorney at an investment bank. He and I were really upset that LE decided to fold up Willis & Geiger. We contacted LE and tried to buy the name from them, but they wanted to just let it die.
Your history is correct as far as I know. However, beyond issuing a few catalogues over the three years they ran the operation, Lands' End never marketed the Willis & Geiger brand and never had a strategy for making it a compelling enterprise. Then, at the end, they refused to sell W & G to any of several people who wished to buy it letting it die instead.I was under the impression they'd saved or prolonged W&G for a while. LE acquired ownership not long after a significant number of W&G horsehide and goatskin A-2s had surfaced at TJMaxx @ $99.99. Before that the first of the W&G stores had opened in the Southpark area of Charlotte. The same location had previously stocked an extensive amount of W&G under another store name (The Sportsman(?), a small southern chain). It languished. The fact is there was not enough appreciation of W&G amongst a large enough potential market. Orvis, Filson, etc. expanded, W&G shrank. Burt Avedon, W&G's owner apparently bailed out. Gary Comer (LE) acquired W&G and sustained it for a while. The market killed W&G.
( W&G aficianodos may recognize a few items here www.jlpowellusa.com )