I can see that you live in the Pacific Northwest. I don’t know what the winters are like there, but the Barbour worn with layers might be a good option. I wear my Barbour with a liner and it can carry me through as long as the temps don’t dip below 30. Unfortunately where it comes up short is when going against the wind.
unfortunately, most technical jackets, like those you’ve mentioned above, are branded. No getting around it. I have a Canada Goose jacket but the patch is black, so it’s there, but I don’t look like I just stepped off the RRS Discovery.