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Here's an interesting blog that provides a behind-the-scenes commentary on Thomas Mahon's foray into blogging (https://redcouch.typepad.com/weblog/2005/04/english_cut_the.html). Don't miss this eye-catching statistic - Mahon experienced a 300% increase in sales after blogging. Brilliant.

There's an interesting passage too on the economics of overseas visits by individual tailors such as Mahon - 2 suits is breakeven for the trip, 3 pays for the trip and one month's rent, etc.

I too am excited by blogs and other forms of technology-assisted marketing. Blogs provide an untapped channel for marketing almost any business. For more on my thoughts on the business of blogs, feel free to visit my own blog which I just started (https://sleevehead.blogspot.com/). I have some other marketing-related ideas that I will post in the future as well on my blog.

"Ease and grace in everything" - Gracian
 
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