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amy@ts

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[AAAC] The Official Todd Shelton Thread. Discussing all things related to Todd Shelton including product announcements. Members may use this thread to ask questions directly to Todd Shelton staff.

----- Original Message -----

Todd Shelton Clearance happens twice a year, December and June. Access Todd Shelton inventory at 50% off or more. Clearance orders ship within 3 days of receipt. Offer ends December 17th.

New this year, Made-to-Order Clearance
Made-to-Order Clearance is made up of discontinued fabrics. These items are final sale, but offer custom sizing options in exchange for extended delivery date.
 
Discussion starter · #2 ·
To start the year, we released 8 new shirts. You can see them here. For the next two days, you can opt into the IPR (initial production run) and save. IPR's help us be more efficient in our factory. The fabrics come from Portugal and we make the shirt in our East Rutherford, NJ factory. We can do a lot for you in terms of fit. If you have any questions, please reach out to me here. Thanks.
 
Discussion starter · #3 ·
This week we're releasing a Canvas Selvedge Chino in Tan and Navy under our IPR (Initial Production Run) offer. The fabric is 10 oz., from Japan. We make the chino in our East Rutherford, NJ factory.

We see this pant for men who want a more rugged alternative to a khaki, in a style more refined than workwear. We recently read that canvas was used for the first jeans ever made - it was a durable workwear fabric way back when - then denim was developed and took over for jeans. You can see more photos of it here. If you have any fit or product questions, please ask.

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Discussion starter · #4 ·
What are your thoughts on Thermal Waffle shirts? They're a new product for us, first released in October and re-released in different colors this week. Do you like them or not - and why? What types or designs are better than others, etc?

In the next few months we'll decide if Thermal Waffle will return in Fall 2019, we're looking for as much feedback as possible.
https://toddshelton.com/t-shirts

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https://toddshelton.com/t-shirts
 
Discussion starter · #5 ·
If someone told us we could offer only one type of shirting fabric, Oxford would be our choice. It matches up effortlessly to jeans, transitions between professional and casual, and holds a shape that compliments the body.

For the first time, we're offering our favorite Oxford shirts in three dark colors: Olive, Black, and Navy. This all-cotton Oxford is woven in Portugal, and the shirts are made in our East Rutherford, NJ factory. https://toddshelton.com/shirts

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Dark colors add an acceptable edge that lighter colors can't. A dark Oxford and a dark jean is a good choice for dinner parties, restaurants, concerts, weekends with the guys, etc. Cool and easy.

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If you had to choose one type of button-up shirt fabric to wear for the rest of your life, which would it be? Oxford, poplin, chambray, twill or something else.

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Discussion starter · #6 ·
Oxford fabric was originally made in Scotland in the 1800's. It was named after Oxford University. Story goes...British Polo players started to favor the fabric for its breathable qualities, but they wanted to stop their collars from flapping in the wind, so they put a button on the shirt body to hold the collar down - and that's how the button-down collar came to be. That information came from this article.
 
Discussion starter · #7 ·
We just released a denim jacket. A few things we did different...

1) No chest pockets or flaps to reduce visual clutter and bulk, instead we added two deep interior pockets.
2) We used a combination of tonal and contrast stitching to keep the dna of a denim jacket, without a dominant workwear feel.
3) We stopped the buttons at chest and made the collar smaller, this creates a lapel effect, depending on where you button and if you raise the collar or not.
4) We made it in a 14 oz stretch (2%) selvedge which allows for good elbow and back shoulder movement. Red selvedge ID runs up the center back seam.

It's at IPR prices right now: https://toddshelton.com/jeans/selvedge-denim-jean-jacket

Let us know what you think about the design.

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Discussion starter · #8 ·
Today we released a grey selvedge jean for Denim Month. You can see it here: It's on sale for 20% off if you opt into a group production run. Let me know if you have any questions about construction or fit. Thanks.
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Discussion starter · #9 ·
We just released a new jean in 14 oz selvedge stretch denim. This is a good jean for a guy who wants a jean that doesn't look like a stretch jean, but wants the comfort of stretch. This jean looks like hardcore denim, but has a bit of give and recovery. We released it in Dark and Raw.

Here in darks, good for the office: https://toddshelton.com/jeans/pro-stretch-darks-selvedge-jean
Here in raw, good for the raw guys who want more comfort out of the box: https://toddshelton.com/jeans/pro-stretch-raw-selvedge-jean

If you haven't looked into what we do, our specialty is fit. Working with customers to find the right combination of fit options. Then deliver that fit consistently. Don't let our fits overwhelm you, the fits will help you, and we'll help you navigate them.
 
Discussion starter · #10 ·
We just released three tonal stitching jeans. One of the jeans is on sale now for $164 for the next 12 days. You can see them here. These are good jeans for a guy that has more contemporary, modern-leaning style.

I know we have lots of fit options, don't let that overwhelm you because you'll benefit from the options. Let me know if you have questions, thanks.

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Discussion starter · #11 ·
Today we released an experimental IPR item, it's our first slub cotton t-shirt. Slub cotton has extraordinary texture with styling that offers vintage sensibility. Available in Heather Red and Heather Blue.

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Slub cotton jersey is knitted from yarns that were specifically designed to be uneven; the yarns fluctuate in thickness from thin to fat. The unevenness creates a desirable texture.

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This all-cotton fabric is 170 gr/m, which puts it on the heavier side of normal t-shirt weights. The fabric is knitted in Japan and the t-shirt is made-to-order in our East Rutherford, NJ factory.

Long sleeves and henleys available by request.

For the next 5 days, you can opt into the IPR and save. Production for the Slub Cotton IPR begins 3/25. Offer valid until until 3 PM, Monday, 3/11.
 
Discussion starter · #12 ·
This week we're doing an experimental IPR, Baja Cotton Overshirts. This is slubby, very textured shirting from Japan. Probably the first time we've released a shirt this laid back, so we're curious to see the reaction. If you have thoughts on this style, let us know here.

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Discussion starter · #13 ·
Today, we're doing a t-shirt fabric challenge. We did a sweatshirt challenge months ago, some of you are currently participating, and it's going to wrap up soon.

Now we've identified two t-shirt fabrics, both all cotton, and we think one will become our cotton t-shirt fabric of the future. One uses a single ply yarn, the other uses a twisted yarn and special finishing. These fabrics are from two different knitting mills inside Portugal.

These types of challenges are most important with knits because they endure the most washing and in different conditions (people wash things differently). If we can get 48 engaged guys to test these t-shirt fabrics and provide feedback, we can make better decisions about which fabric is best.

In this test, both t-shirts are black (to accurately compare color), both crew neck, but you can specify short sleeve or long sleeve. And obviously all of our fit options come with these t-shirts. The price is $95 for both.

I hope some of you will participate. You can read more about it here:

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Discussion starter · #15 ·
We found a mill in Italy that we're excited about. It's small, family-run, only employs about 30 people - has an ethos we endorse - and they're doing high-quality work. One fabric they specialize in is Seersucker. We run Seersucker every Spring, so this year we switched from Japanese to Italian.

We're also testing a trouser fabric from this mill that'll release next Month.

Today we're releasing Vintage Stripe Seersucker in an IPR. It's an off-white base, with a dull navy stripe. It's classic and sophisticated. We make the shirts to order in our East Rutherford, NJ factory. If you have any fit questions, let us know.

You can see it here: https://toddshelton.com/shirts/seersucker-shirt-vintage-stripe

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Discussion starter · #16 ·
We released our first shorts this week. In Navy and Tan canvas. If you have a pant fit profile built with us, and you like a less voluminous short - AND you need a new short for Spring and Summer - this is a time-saving acquisition.

If you have any questions, let us know. You can view them here: https://toddshelton.com/pants

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Discussion starter · #17 ·
Today we released a new wool/cotton trouser fabric. We're considering it as a replacement to our core fabric. Our thinking is that offices are relaxing, suiting style fabrics will be less necessary in the future - but a desire for a nice trouser (not all cotton) will remain.

We're hoping guys who own our El Capitan trousers will opt into this release and wear test them. If you don't own our trousers, but wear trousers weekly, your feedback would be valuable too. If you're willing to give feedback, use code: elcap to get 10% off.

https://toddshelton.com/pants/captain-wool-trouser-slate

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Discussion starter · #18 ·
Today we're releasing two new Summer colors in our customer favorite, Japanese heathered t-shirt fabric.

Heather Pink and Heather Pale Blue easily fit into your relaxed Summer style.

All Todd Shelton t-shirts come with custom options including in-between sizing, slim or standard fit and overall length options. Take a look: https://toddshelton.com/t-shirts
 
Discussion starter · #19 ·
We're have extra capacity in our shirt department this June. So we're offering sale pricing on more than 50 shirt fabrics. Premium shirting fabrics from Portugal in Oxford, poplin, chambray and more.

Each shirt is handmade in custom fit options in our New Jersey factory. Sale ends Monday 5/20.

https://toddshelton.com/shirt-shop

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Discussion starter · #20 ·
I'm putting together some rules for clothing. I've written 7 rules and I'm looking to release them in late Summer. The rules will serve somewhat of a roapmap for guys looking for guidance/clarity.

Rule #1: Pants must be darker in color than your shirts.
Any thoughts on this rule?

Do you have any rules you follow?
 
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