Bespoke Clothing Goes Online

The Times, London, UK, discusses how the Internet is fostering a growing community of men who meet online and discuss and share ideas about fine bespoke dressing.

Tony Gaziano, of the handmade shoemakers Gaziano & Girling, says: “Our new business achieved in a year what would once have taken ten years because of the interest we generated through the internet.”

The London Lounge, and to a lesser extent American sites such as Ask Andy and Style Forum, provide a nonthreatening space in which to demystify the bewildering array of choices and protocol that you face when you visit a good tailor. Savile Row can be an intimidating place.


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